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College of Business and Economics
Bachelor of Science in Business (BSB), Marketing
Admission Resources
Program Overview
The Marketing program at Anderson University might be the right choice for you if your career goals include being involved with customer-facing activities that help position organizations for success. With the goal of increasing your value as a potential employee, you’ll graduate from the program with the skills need to obtain certificates in leading strategies, such as Google Analytics and HubSpot Inbound, as well as with a portfolio of professional projects to show employers. During your studies you’ll have the opportunity to network with marketing professionals that include local manufacturers, organizations, and marketing firms. This program prepares you to enter the field as an advertising manager, marketing manager, social media manager, or digital marketing analyst in a variety of settings including large marketing and advertising firms, boutique marketing agencies, or marketing departments.
You’ll learn strategic innovation to identify key trends in the market that will help you determine how to develop new products. You’ll learn digital media strategies to help increase consumer engagement and brand awareness. And you’ll apply these skills to products as you design a live, interactive marketing campaign for a business that you are assigned to. Specific areas of study include professional sales, advertising, market research, consumer behavior, negotiation skills, digital and social media marketing, and new product development. As well, students will learn how marketing professionals help set the vision of a firm through the establishment of strategic initiatives that improve customer relationships and overall organizational effectiveness.
You’ll learn strategic innovation to identify key trends in the market that will help you determine how to develop new products. You’ll learn digital media strategies to help increase consumer engagement and brand awareness. And you’ll apply these skills to products as you design a live, interactive marketing campaign for a business that you are assigned to.The study of marketing is a great choice for students who desire to be involved with customer-facing activities that help position organizations for success. Specific areas of study include professional sales, advertising, market research, consumer behavior, negotiation skills, digital and social media marketing, and new product development. As well, students will learn how marketing professionals help set the vision of a firm through the establishment of strategic initiatives that improve customer relationships and overall organizational effectiveness.
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Program at a Glance
Total Credit Hours
128
Program Type: BSB
I-20 Approved: Yes
I-17 Approved: No
Details
Class Format: Seated (Main Campus)
Program Duration: 4 Years (8 Semesters)
Start Date: Fall: August | Spring: January
Admission Requirements
- Previous Degree Required
No previous degree is required to enroll in this program.
- Transcript Required
Official high school or GED transcripts will need to be submitted as part of the application process for this program. Transfer students must submit official transcripts from their previous school.
- Application Deadline
Anderson University has a rolling admission process (students are notified when the are accepted whenever that is during the year) but students are encouraged to apply by the following dates: December 1st for the best scholarship consideration and no later than July 1st to begin in the fall semester.
Career Outcomes
*Salary estimates are sourced from Lightcast.
Related Programs
Why AU?
Professors at Anderson University are highly experienced, with many having served as VP Executives for leading corporations. You’ll enjoy a low student-faculty ratio, giving you more personalized attention from professors who won’t leave you to fend for yourself. Even in online classes, our professors still enjoy interacting on a personal level.
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*Please Note: Job placement and internship opportunities are not guaranteed. Employment and salary outcomes are based on a variety of factors including but not limited to geographic location, career path/industry, and personal qualifications. Internship availability may depend on the program, students’ qualifications, industry partnerships, and other external factors. View more information here.