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College of Arts and Sciences

Bachelor of Arts (BA), Communication: Digital Media

Program Overview

The Communication: Digital Media concentration prepares you to work in varied areas such as journalism, social media management, corporate and documentary video production, podcasting, website content development, nonprofit promotion, and digital media ministry. You will build diverse skills across multiple facets of media production and content development. You will have access to a dedicated digital media lab equipped with leading content development and production hardware and software, and an additional studio for video and podcast production. You will have the opportunity to gain hands-on experience through Corporate and Documentary Video Production, Social Media Management, Web Development, Podcasting for Business Communication, and similar courses. You will also graduate with an understanding of media ethics and professional values based on Christian principles, which are essential for your future as an effective communicator. 

Admission Resources

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Program at a
Glance

TOTAL CREDIT HOURS

120

DETAILS

Total Credit Hours: 120
Program Type: BA
Location: Seated (Main Campus)
Time to Complete: 4 Years (8 Semesters)
Start Date: Fall: August | Spring: January
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Why AU?

The world has a dire need for ethical communicators, and an Anderson University degree gives you an opportunity to create an impact for Christ in the workplace. Media ethics and professional values based on Christian principles play a central role in the program.  

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The Knowledge You Will Gain

You will learn skills such as web design, site development, script writing, social media management, and video production. In addition to classroom studies, you can broaden your learning experience through projects that take you into the community. Whether you are covering actual news or shooting a documentary, you will have many opportunities to apply your skills in real-world situations. You will also have a required internship within your chosen concentration to gain more hands-on experience before graduating from AU.

Career Outlook

Communication students can anticipate working in digital media content development positions for public relations, marketing, and advertising agencies, as well as a variety of organizations that have communication needs. The degree is broad enough to offer opportunities in broadcast and radio news production, social media management, website development, nonprofit development, and Christian missions and ministry.  



Starting Salaries

Producer/Director: 85,320 Broadcast Technician: $60,700 Film and Video Editors: $63,520 General Media & Communication Positions: $62,340 Audio/Video Technicians: $50,660 Broadcast Announcer: $41,750 Recent national median salaries source: Bureau of Labor

 

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Knowledge You’ll Gain

You will learn skills such as web design, site development, script writing, social media management, and video production. In addition to classroom studies, you can broaden your learning experience through projects that take you into the community. Whether you are covering actual news or shooting a documentary, you will have many opportunities to apply your skills in real-world situations. You will also have a required internship within your chosen concentration to gain more hands-on experience before graduating from AU.

Career Outlook

Communication students can anticipate working in digital media content development positions for public relations, marketing, and advertising agencies, as well as a variety of organizations that have communication needs. The degree is broad enough to offer opportunities in broadcast and radio news production, social media management, website development, nonprofit development, and Christian missions and ministry.  



Starting Salaries

Producer/Director: 85,320 Broadcast Technician: $60,700 Film and Video Editors: $63,520 General Media & Communication Positions: $62,340 Audio/Video Technicians: $50,660 Broadcast Announcer: $41,750 Recent national median salaries source: Bureau of Labor

 

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Anderson University is a national leader in higher education in its use of technology to support and enhance all aspects of its core function—teaching and learning, which has led to the institution being recognized as an Apple Distinguished School since 2014. Through Anderson’s Digital Learning Initiative, Anderson has provided all of its residential undergraduate students and select graduate program students with an iPad Air and Apple Pencil. The mission of transforming learning experiences and preparing students to serve their communities and careers in the twenty-first century is enhanced through mobile devices developed by Apple.

Admission Requirements

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Previous Degree Required

No previous degree is required to enroll in this program.

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Transcript Requirements

Official high school or GED transcripts will need to be submitted as part of the application process for this program. Transfer students must submit official transcripts from their previous school.

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Additional Admission Requirements

Two essays (prompts) OR Official SAT, ACT, or CLT scores

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Application Deadline

Anderson University has a rolling admission process (students are notified when the are accepted whenever that is during the year) but students are encouraged to apply by the following dates: December 1st for the best scholarship consideration and no later than July 1st to begin in the fall semester.

More Information

I-20 Approved: Yes
I-17 Approved: Yes
Non Degree Option Available (Minor): Yes
Program Director:
Robert Reeves
Breakdown of Credit Hours:
41 Credit Hours – University Core Requirements | 30 Credit Hours – Communication Major Core Requirements | 12 Credit Hours – Communication Major Core Electives | 37 Credit Hours – General Electives
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Alumni Spotlight

Visit the AU NETWORK and meet more alumni in their Journey of Significance.

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When Dr. Kimberly Singleton was looking to advance professionally, she found that the Ph.D. in Leadership from Anderson University had everything she needed.
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Bates Whitaker
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As communications manager for the North Carolina Wildlife Federation, Bates Whitaker gets to combine his love of the outdoors with his passion for storytelling.
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Cox Justus
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Justus Cox, director of Young Brothers Academy in Greenville, is dedicated to helping young men reach their fullest potential.
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Adam Gibbs
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As Media and Communications Director at Concord Baptist Church, Anderson University graduate Adam Gibbs manages the technology that supports Christian ministry.
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Lawyer Maris
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For this AU graduate , an English Degree proved to be versatile.
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Got Questions? We're Here to Help!

Got Questions?
We're Here to Help!

Hey there! If you’re curious about something or just want a bit more info, don’t be shy! Fill out the form below and our admission team will be in contact with you soon.

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