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College of Arts and Sciences
Bachelor of Arts (BA), Communication: Digital Media
Program Overview
The Communication: Digital Media concentration prepares you to work in varied areas such as journalism, social media management, corporate and documentary video production, podcasting, website content development, nonprofit promotion, and digital media ministry. You will build diverse skills across multiple facets of media production and content development. You will have access to a dedicated digital media lab equipped with leading content development and production hardware and software, and an additional studio for video and podcast production. You will have the opportunity to gain hands-on experience through Corporate and Documentary Video Production, Social Media Management, Web Development, Podcasting for Business Communication, and similar courses. You will also graduate with an understanding of media ethics and professional values based on Christian principles, which are essential for your future as an effective communicator.
Program at a
Glance
TOTAL CREDIT HOURS
120
DETAILS
Total Credit Hours: 120
Program Type: BA
Location: Seated (Main Campus)
Time to Complete: 4 Years (8 Semesters)
Start Date: Fall: August | Spring: January
Why AU?
The world has a dire need for ethical communicators, and an Anderson University degree gives you an opportunity to create an impact for Christ in the workplace. Media ethics and professional values based on Christian principles play a central role in the program.
The Knowledge You Will Gain
Career Outlook
Communication students can anticipate working in digital media content development positions for public relations, marketing, and advertising agencies, as well as a variety of organizations that have communication needs. The degree is broad enough to offer opportunities in broadcast and radio news production, social media management, website development, nonprofit development, and Christian missions and ministry.
Starting Salaries
Knowledge You’ll Gain
Career Outlook
Communication students can anticipate working in digital media content development positions for public relations, marketing, and advertising agencies, as well as a variety of organizations that have communication needs. The degree is broad enough to offer opportunities in broadcast and radio news production, social media management, website development, nonprofit development, and Christian missions and ministry.
Starting Salaries
Anderson University is a national leader in higher education in its use of technology to support and enhance all aspects of its core function—teaching and learning, which has led to the institution being recognized as an Apple Distinguished School since 2014. Through Anderson’s Digital Learning Initiative, Anderson has provided all of its residential undergraduate students and select graduate program students with an iPad Air and Apple Pencil. The mission of transforming learning experiences and preparing students to serve their communities and careers in the twenty-first century is enhanced through mobile devices developed by Apple.
Admission Requirements
: :
Previous Degree Required
No previous degree is required to enroll in this program.: :
Transcript Requirements
Official high school or GED transcripts will need to be submitted as part of the application process for this program. Transfer students must submit official transcripts from their previous school.: :
Additional Admission Requirements
Two essays (prompts) OR Official SAT, ACT, or CLT scores: :
Application Deadline
Anderson University has a rolling admission process (students are notified when the are accepted whenever that is during the year) but students are encouraged to apply by the following dates: December 1st for the best scholarship consideration and no later than July 1st to begin in the fall semester.More Information
I-20 Approved: Yes
I-17 Approved: Yes
Non Degree Option Available (Minor): Yes
Program Director:
Robert Reeves
Robert Reeves
Breakdown of Credit Hours:
41 Credit Hours – University Core Requirements | 30 Credit Hours – Communication Major Core Requirements | 12 Credit Hours – Communication Major Core Electives | 37 Credit Hours – General Electives
41 Credit Hours – University Core Requirements | 30 Credit Hours – Communication Major Core Requirements | 12 Credit Hours – Communication Major Core Electives | 37 Credit Hours – General Electives
Alumni Spotlight
Visit the AU NETWORK and meet more alumni in their Journey of Significance.
SCSA
Morgan McCarver is a multi-award-winning ceramic artist based in Asheville, North Carolina.
Morgan McCarver
'19
The South Carolina School of the Arts
COHP
Dr. Joel Johnson was among the first graduating class of the Physical Therapy program at the Anderson University College of Health Professions.
Dr. Joel Johnson
'21
College of Health Professions
CAS
For as long as she can remember, Dr. Lexie has loved animals.
Dr. Lexie Moorhouse Hattaway
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Palomo works with technology to help patients who are experiencing chronic pain.
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Nathan stays involved as a member of the Center for Cybersecurity’s Advisory Board.
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'22
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Maguy Diop plays an active role helping individuals in Africa enjoy a better quality of life free from persecution.
Maguy Diop
'19
College of Business
COE
Leonard Galloway, human resources director for Anderson School District 5, is committed to his hometown.
Leonard Galloway
'04
College of Education
COE
Caroline Waldrop Blevins says the students she teaches bring her joy.
Caroline Waldrop Blevins
'21
College of Education
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Sara Cantrell has always loved art and wanted to help others.
Sara Cantrell
'18
South Carolina School of the Arts
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As communications manager for the North Carolina Wildlife Federation, Bates Whitaker gets to combine his love of the outdoors with his passion for storytelling.
Bates Whitaker
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College of Arts and Sciences
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Sarah Brendle knows how important it is to be a light in the lives of her patients who are dealing with cancer.
Sarah Brendle
'10
College of Arts and Sciences
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Justus Cox, director of Young Brothers Academy in Greenville, is dedicated to helping young men reach their fullest potential.
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Got Questions? We're Here to Help!
Got Questions?
We're Here to Help!
Hey there! If you’re curious about something or just want a bit more info, don’t be shy! Fill out the form below and our admission team will be in contact with you soon.
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