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College of Arts and Sciences
Bachelor of Arts (BA), Communication: Digital Media
Admission Resources
Program Overview
The Communication: Digital Media concentration prepares you to work in varied areas such as journalism, social media management, corporate and documentary video production, podcasting, website content development, nonprofit promotion, and digital media ministry. You will build diverse skills across multiple facets of media production and content development. You will have access to a dedicated digital media lab equipped with leading content development and production hardware and software, and an additional studio for video and podcast production. You will have the opportunity to gain hands-on experience through Corporate and Documentary Video Production, Social Media Management, Web Development, Podcasting for Business Communication, and similar courses. You will also graduate with an understanding of media ethics and professional values based on Christian principles, which are essential for your future as an effective communicator.
You will learn skills such as web design, site development, script writing, social media management, and video production. In addition to classroom studies, you can broaden your learning experience through projects that take you into the community. Whether you are covering actual news or shooting a documentary, you will have many opportunities to apply your skills in real-world situations. You will also have a required internship within your chosen concentration to gain more hands-on experience before graduating from AU.
Communication students can anticipate working in digital media content development positions for public relations, marketing, and advertising agencies, as well as a variety of organizations that have communication needs. The degree is broad enough to offer opportunities in broadcast and radio news production, social media management, website development, nonprofit development, and Christian missions and ministry.
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Program at a Glance
Total Credit Hours
120
Program Type: BA
I-20 Approved: Yes
I-17 Approved: Yes
Details
Program Director: Robert Reeves
Class Format: Seated (Main Campus)
Program Duration: 4 Years (8 Semesters)
Start Date: Fall: August | Spring: January
Admission Requirements
- Previous Degree Required
No previous degree is required to enroll in this program.
- Transcript Required
Official high school or GED transcripts will need to be submitted as part of the application process for this program. Transfer students must submit official transcripts from their previous school.
Official high school or GED transcripts will need to be submitted as part of the application process for this program. Transfer students must submit official transcripts from their previous school.
- Additional Admission Requirements
Two essays (prompts) or official SAT, ACT, or CLT scores are required during the application process.
- Application Deadline
Anderson University has a rolling admission process (students are notified when the are accepted whenever that is during the year) but students are encouraged to apply by the following dates: December 1st for the best scholarship consideration and no later than July 1st to begin in the fall semester.
Career Outcomes
Related Programs
Why AU?
The world has a dire need for ethical communicators, and an Anderson University degree gives you an opportunity to create an impact for Christ in the workplace. Media ethics and professional values based on Christian principles play a central role in the courses offered, as well as in other activities such as internships, field trips, and appearances by guest speakers.
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