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College of Business
Bachelor of Business Administration (BBA), Marketing & Professional Sales
Admission Resources
Program Overview
The Business Administration: Marketing and Professional Sales program focuses on relationship-driven selling, which is vital to ensuring long-term customer commitments in business-to-business sales. You’ll study sales, advertising, market research, consumer behavior, negotiation skills, digital and social media marketing, and product development. You’ll also learn how marketers help set the vision of a firm through the establishment of strategic initiatives. This online concentration excellently equips you to pursue an MBA or other graduate business degree.
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Program at a Glance
Total Credit Hours
121
Program Type: BBA
I-20 Approved: No
I-17 Approved: No
Details
Program Director: Dr. Evie Maxey
Class Format: Online
Program Duration: Up to 36 hrs. per year
Start Date: Fall: August & October | Spring: January & March | Summer: May & June
Admission Requirements
- Previous Degree Required
No previous degree is required to enroll in this program.
- Transcript Required
More than 24 transfer credit hours: Official 2- & 4- year school transcripts need to be submitted as part of the application process for this program.Less than 24 transfer credit hours: Official 2- & 4- year school transcripts as well as official high school or GED transcripts will need to be submitted as part of the application process for this program.
More than 24 transfer credit hours: Official 2- & 4- year school transcripts need to be submitted as part of the application process for this program.Less than 24 transfer credit hours: Official 2- & 4- year school transcripts as well as official high school or GED transcripts will need to be submitted as part of the application process for this program.
- Additional Admission Requirements
International students and students for whom English is not their first language will be required to submit official results of the Test of English as a Foreign Language (TOEFL), with scores at least 550 (paper), 220 (computer), or 75 (internet).
- Application Deadline
The application deadline is two (2) weeks before a term start date.
Career Outcomes
Related Programs
Why AU?
Professors at Anderson University are highly experienced, with many having served as VP Executives for leading corporations. You’ll enjoy a low student-faculty ratio, giving you more personalized attention from professors who won’t leave you to fend for yourself. Even in online classes, our professors still enjoy interacting on a personal level.
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