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College of Business
Bachelor of Business Administration (BBA), Marketing
Admission Resources
Program Overview
The Business Administration: Marketing program is for those who desire to interact with customers and position organizations for success. You’ll study sales, advertising, market research, consumer behavior, negotiation skills, digital and social media marketing, and product development. You’ll also learn how to establish strategic initiatives to set the vision of a firm. Your professors will teach you to make ethical and upright business decisions to ensure you make the most out of your career. This concentration is structured in a convenient online format and equips you to pursue an MBA or other graduate business degree.
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Program at a Glance
Total Credit Hours
121
Program Type: BBA
I-20 Approved: No
I-17 Approved: No
Details
Program Director: Dr. Evie Maxey
Class Format: Online
Program Duration: Up to 36 hrs. per year
Start Date: Fall: August & October | Spring: January & March | Summer: May & June
Admission Requirements
- Previous Degree Required
No previous degree is required to enroll in this program.
- Transcript Required
More than 24 transfer credit hours: Official 2- & 4- year school transcripts need to be submitted as part of the application process for this program.Less than 24 transfer credit hours: Official 2- & 4- year school transcripts as well as official high school or GED transcripts will need to be submitted as part of the application process for this program.
More than 24 transfer credit hours: Official 2- & 4- year school transcripts need to be submitted as part of the application process for this program.Less than 24 transfer credit hours: Official 2- & 4- year school transcripts as well as official high school or GED transcripts will need to be submitted as part of the application process for this program.
- Application Deadline
The application deadline is two (2) weeks before a term start date.
Career Outcomes
Related Programs
Why AU?
Professors at Anderson University are highly experienced, with many having served as VP Executives for leading corporations. You’ll enjoy a low student-faculty ratio, giving you more personalized attention from professors who won’t leave you to fend for yourself. Even in online classes, our professors still enjoy interacting on a personal level.
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