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College of Arts and Sciences
Bachelor of Arts (BA), English: Writing and Digital Studies
Admission Resources
Program Overview
The English: Writing and Digital Studies concentration seeks to teach you the competencies to communicate effectively across multiple media platforms to sophisticated audiences. You’ll take courses such as Business Communications, Visual Multimedia Design, and Techniques of Persuasive Writing. We will equip you with the knowledge needed to combine writing, images, and video to inspire action from your audience. Your coursework focuses on a broad range of communication techniques so you can graduate equipped with the skills to be a producer, author, communication specialist, journalist, social media manager, or video editor. This concentration also serves as an excellent double major, allowing you to elevate the way you communicate within an organization and with the public.
To write for today’s visually-driven audiences, adding visual and multimedia design to your arsenal will be beneficial. Our Visual and Multimedia Design course shows you how you can address public issues through design-based visual communication by teaching you how to combine the written word, powerful images, and compelling videos to spur people to action. The Techniques and Persuasive Writing course spans the complexities of presenting information. Your professor may ask you to create a client project that includes multiple forms of communication: writing, images, and video. This project can include essential messaging, user experience assessment, and campaign revision to achieve effective user-centered design.
English students gain a wealth of knowledge about writing, design, literary traditions, genres, and critical theory, but, more importantly, English students become even more adept at asking questions and applying their rich skill sets. English graduates are proficient and creative thinkers. Their abilities—including advanced literacy, written and oral communication, ability to construct a persuasive and logical argument, research acumen, and audience awareness—are assets in any profession.
If you love reading and writing, consider an English major. You will earn an incredibly versatile and marketable degree, and employers will value your strong written and oral communication skills. While advances in technology and AI are rendering many disciplines obsolete, English graduates distinguish themselves through their creative thinking, problem-solving, and capacity for empathy. English graduates are ready for careers that society has not yet imagined.
The English Department collaborates with the Center for Career Development to help students secure internships and learn of career opportunities. The department also hosts alumni events to help current students network and hear advice from recent alumni.
Recent alumni have entered careers in publishing and editing, grant-writing, education, library science, human relations, search-engine optimization, marketing, and management.
Career options include:
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- Writing, Editing, Journalism, and Technical Writing
- Nonprofits, Public Outreach, Missions
- Advertising, Marketing, Public Relations, Strategic Communications
- Education, TESOL, Librarian, Professional Training
- Entertainment, Script Writer, Production Assistant
- Attorney, Law Clerk, Lobbyist, Public Policy Researcher
- Real Estate Agent, Account Executive, Sales Trainer
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Program at a Glance
Total Credit Hours
120
Program Type: BA
I-20 Approved: Yes
I-17 Approved: No
Details
Program Director: Bob Hanley
Class Format: Seated (Main Campus)
Program Duration: 4 years (8 semesters)
Start Date: Fall: August | Spring: January
Admission Requirements
- Previous Degree Required
No previous degree is required to enroll in this program.
- Transcript Required
Official high school or GED transcripts will need to be submitted as part of the application process for this program. Transfer students must submit official transcripts from their previous school.
- Application Deadline
Anderson University has a rolling admission process (students are notified when the are accepted whenever that is during the year) but students are encouraged to apply by the following dates: December 1st for the best scholarship consideration and no later than July 1st to begin in the fall semester.
Career Outcomes
*Salary estimates are sourced from Lightcast.
Related Programs
Why AU?
The world has a dire need for ethical communicators, and an Anderson University degree gives you an opportunity to create an impact for Christ in the workplace. Media ethics and professional values based on Christian principles play a central role in the courses offered, as well as in other activities such as internships, field trips, and appearances by guest speakers.
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*Please Note: Job placement and internship opportunities are not guaranteed. Employment and salary outcomes are based on a variety of factors including but not limited to geographic location, career path/industry, and personal qualifications. Internship availability may depend on the program, students’ qualifications, industry partnerships, and other external factors. View more information here.
