RESOURCE MENU
Giovanni Calise
College of Business
College of Business
Associate Professor of Marketing
gcalise@andersonuniversity.edu
(864) 231-5536
Vandiver 201
Academic Background
Dr. Giovanni A. Calise is a Marketing professor and oversees the Entrepreneurship minor. Dr. Calise is an international scholar in digital marketing and online media, and is the creator of infamous Content Wheel. He received his doctorate from the University of Liverpool, UK; which is a member of the prestigious Russell Group. Before his career in academia, Dr. Calise was an industry expert in digital marketing for 12 years creating over 200 marketing campaigns.
BA in Communications and Film Studies, Rhode Island College
Six Sigma Green Belt Certified SCRUM Certified Google Analytics Certified SEMRush SEO Certified
MBA in Strategic Innovation, University of Rhode Island
DBA, University of Liverpool
Fast Facts
God has a unique and abundant plan for each and everyone of us. Great learning occurs when we discover how to use our talents and abilities to fulfill that plan. AU provides an awesome experience where students have the ability to explore what that abundant plan is that God has for their life; and then gain the knowledge and skills needed to go off and achieve that plan. To me, this is what makes AU so special.
Marketing is everywhere; it includes the advertisements you see on TV, how you interact with mobile as you search for a car, to how executives analyze big data to discover future trends. Yet, in it’s simplest form, marketing is helping consumers solve their problems and fulfill their needs. Fun fact on marketing: Jesus was the greatest marketer that ever lived.
Interacting with the students. The students at AU are so well mannered and eager to learn, they make teaching here a true joy.
Marketing, Entrepreneurship, Digital Media.
- Whitaker, S. E., Spencer, J., & Calise, G., 2024. Zoomer generation: Used car automobile purchasing behaviors. The 2024 Association of Marketing Theory and Practice Proceedings, 43. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2024/43
- Calise, G., 2020. Developing a framework to shape the strategic management of social media activities for an online magazine. The University of Liverpool (United Kingdom).
- Calise, G., 2024. Dr. Calise SUCCEED Business Training. https://www.drcalise.com/, ISBN: 8780000179877.
Conference Presentations:
- Eye Tracking Market Research in the Classroom– Santa Fe, NM
- Marketing Manager’s Association Conference 2024
- Zoomer Generation Attitudes Toward Used Car Auto Purchasing Channels– Orlando, FL
- Marketing Manager’s Association Conference 2023
- Stackable Credentials and Customizable MBA– Boca Raton, FL 2024
- Learning Design and Technology Conference 2022
- Engaging Market Mavens with Twitter– Liverpool, UK
- University of Liverpool DBA Conference 2016
