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Protecting and Promoting the AU Brand
The Anderson University licensing program is designed to protect and ensure the proper use of the University logos.
Trademark Policy
Anderson University Brand Identity Program The Anderson University Brand Identity Program encompasses the University’s emblems, names and branding including:
The administrative and academic logo and word mark described here are the only approved representations of Anderson University. They cannot be altered or changed in any fashion; doing so will be a violation of the Brand Identity Standards.
The administrative and academic logo is trademarked to ensure it is protected by outside interests, however, they can only be protected by vigilant observance by each 202 campus entity.
University Administrative & Academic Branding
The seal described here are the only approved representations of Anderson University. They cannot be altered or changed in any fashion; doing so will be a violation of the Brand Identity Standards.
University Seal
The shield described here are the only approved representations of Anderson University. They cannot be altered or changed in any fashion; doing so will be a violation of the Brand Identity Standards.
University Shield
The athletic identity logo and elements described here are the only approved representations of Anderson University. They cannot be altered or changed in any fashion; doing so will be a violation of the Brand Identity Standards.
University Athletic Branding & Identity Elements
Brand audits will be conducted routinely. Marks or brand elements not listed above are unprotected legally and therefore are in violation of Brand Standards and pose a Legal risk to the University.
It is vital that faculty and staff ensure that all printed materials that may be seen by those outside the university adhere to the brand and visual identity of Anderson University.
Any items that will be seen outside of campus that bear the brand name “Anderson University” should be cleared by the Office of Marketing and Communication prior to production and use to make sure the representation of Anderson University to outside audiences is consistent and compliant with brand guidelines, tone, and voice.
Licensing FAQs
I want to purchase AU merchandise. Where can I do that?
You can visit our campus store, AU Outfitters, located on the first floor of the G. Ross Anderson Jr. Student Center
How can I tell if merchandise is licensed?
Visit our licensing partners website to view our licensed merchandise and vendors.
How do I find a vendor?
Here is a list of our licensed vendors.
How do I become a vendor?
Visit out licensing partner’s website to begin the application process.
How do I order promotional or give away items that are not for retail?
Visit this website for easy ordering from one of our vendors.
What qualifies as a registered trademark?
Anderson University has registered trademarks with the U.S. Patent and Trademark Office.
How does Anderson University respond to trademark infringement?
Anderson University will pursue infringers through legal channels.
