For the first time, alumni and friends of Anderson University can experience the excitement of Anderson Day (A Day) no matter where they are with the debut of A Day Live, a livestream of the University’s annual giving campaign. The show begins at 10 a.m. on Thursday, April 7.
One of AU’s signature events, A Day is a 24-hour campaign that supports student scholarships, academic programs and campus improvements at Anderson University.
Now, for the first time, the excitement and pageantry of A Day will be streamed online for those unable to visit campus. AU is inviting alumni and friends to experience this special livestream on the Anderson University website or YouTube channel.
A Day Live will feature profiles on specific causes, interviews with AU representatives and giveaways, among other presentations. Those appearing include Anderson University President Evans P. Whitaker and new Trojan Football assistant coaches Malik Chevry and Seth Strickland, among others. In addition, A Day Live hosts will hold prize-drawings during the show; everyone who participates in A Day with a gift of support of $25 or more is entered to win. Details on prizes and other ways to quality will be shared during the A Day Live broadcast.
A Day Live is being produced by students studying digital communication within the Anderson University College of Arts and Sciences. The students are partnering with faculty and the Anderson University Office of Marketing and Communication to bring it online for the first time. The student team is producing, directing, operating cameras and managing the livestream as part of their video production courses in Digital Media.
The Office of Marketing and Communication has published an A Day social media guide, which includes downloadable graphics and ideas for showing support (such as using the hashtags #ADayToGive and #TrueToAU and wearing black and gold.)