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Joe Spencer
College of Business and Economics
College of Business and Economics
Professor of Marketing
jspencer@andersonuniversity.edu
(864) 353-9197
Vandiver 307
Academic Background
Dr. Spencer has enjoyed a varied career. Following his MBA he ran a food processing company and then had a career in telecommunications. While at AT&T he was a lead negotiator managing $2.5 Billion in AT&T expense and then was a product developer. Moving to BellSouth he took over a $50 Million product and 3 years later the product was delivering around $400 Million in revenue.
He then became the V.P. of New Product Development and Marketing at CenturyTel (now Lumen) (the largest independent telephone company in the US). Revenue grew to $4.3 B
BA in Economics, Baylor University
MDiv, Temple Baptist Seminary
MBA, Vanderbilt University
MS in Telecommunications, University of Colorado
DBA, University of Argosy-Sarasota
Fast Facts
I try to make my classes fun and full of applying the principles discussed. The goal is for students to be immediately productive when they start their first job.
The freedom to integrate Christianity into marketing discussions provides myself and students a unique learning environment.
I was a marketing executive in the telecommunications arena prior to AU
Working with a tremendous team of professors and helping students get ready to work has been a joy for 20 years
Market Strategy and Internet based business and Advertising
- Whitaker, S., Calise, G., Spencer, J. (2023). Generation Z Attitudes Toward Used Car Automobile Purchasing Options. Marketing Management Association National Conference. Paper and Proceedings.
- Witzig, L. & Spencer, J. (2021) Major Traditional Universities Selling On-Line Programs via Social Media: Is Agenda Setting Afoot? Marketing Management Association Conference. Paper, Presentation and proceedings.
- Whitehead, K., Spencer, J. (2018). Buyer-supplier knowledge transfer capabilities and new product development. 2018 CSCMP Academic Research Symposium (ARS). Poster Presentation and Abstract.
- Witzig, L., Spencer, J., Meyers, K. (2017). Traditional vs. Online Universities: Who Is Using Social Media Marketing? Association of Marketing Theory and Practice 2017 National Conference. Paper, Presentationand proceedings.
- Spencer, J., Witzig, L., J., McMahon, D., Meyers, K. (2016). Sales Force Adoption and Usage of LinkedIn: Four Sales Organization Cultural Dependencies. Society for Marketing Advances, Presentation and proceedings.
- Witzig, L., Spencer, J., Meyers, K. (2016). Online Universities usage of social media for student/alumni bonding. Association of Marketing Theory and Practice2016 National Conference. Paper, Presentation and proceedings.
- Spencer, J., Pace, L., Muchnick, M. (2015). Should We Undo the Flat Organization – Accommodation for the Needy Millennial Generation? Society for the Advancement of Management Annual Conference. Paper, Presentation and proceedings.
- Witzig, L. Spencer, J., McMahon, D., Meyers, K. (2015). Sales Force Adoption and Usage of LinkedIn. Association of Marketing Theory and Practice 2015 National Conference. Paper, Presentation and proceedings.
- Spencer, J. Witzig, L. and Gallegos, M. (2014) Intensity of LinkedIn usage by firms to promote Business to Professional Interactions. American Marketing Association Winter Educator’s Conference Paper, presentation and proceedings.
- Spencer, J. Witzig, L. and Maki, N. (2014). Intensity of LinkedIn Usage by “Truly Small” Firms to Promote Business-to-Professional Interactions. Association of Marketing Theory and Practice. Annual Conference. Paper, Presentation and proceedings.
- Ressler, J., Malone, J. and Spencer, J. (2013) Warmth and competence as drivers of alumni loyalty and giving in higher education. 3rd International Consumer Brand Relationship Colloquium. Paper, presentation and proceedings.
- Spencer, J., Witzig, L., and Gallegos, M. (2013). A Calculated Model of LinkedIn Feature Usage Across Organizational Types: Large, Small, and Non-profits. Association of Marketing Theory and Practice. Annual Conference. Paper, Presentation and proceedings. Awarded Best in Track.
- Witzig, L. Spencer, J. & Galvin, E. (2012). Linked-in as a social media tool: Large Small and Nonprofit usage. Association of Marketing Theory and Practice. Annual Conference. Paper, presentation and proceedings.
- Ressler, J., Abratt, R. and Spencer, J. (2012). Brand Reputation Building at Universities: Students Attitudes, Beliefs and Intention to Enroll,” Consumer Brand Relationships Conference, Poster session.
- Spencer, J. (2011). Using Real Life Business Projects (RLBP) to improve student learning. CBFA (Christian Business Faculty Association) Annual Conference.Presentation and proceedings. Award for Presentation.
- Starcher, K., Spencer, J., Dupree, J. & White, D. (2010) Use of Simulations in Teaching Marketing. Christian Business Faculty Association National Conference.
- Spencer, J. & Klocinski, J. (2008). High technology product success: The critical mass dependency. Society for Advancement of Management 2008 International Business Conference. Paper, presentation and proceedings.
- Spencer, J. Laing, W. Rollins, G. (2006). The lost purposes of business. CBFA (Christian Business Faculty Association) Annual Conference. Paper, presentationand proceedings.
- Spencer, J., Bauer, J. (2005). Using reorganizational events for career enhancement. Emerging Issues in Business & Technology Annual Conference. Paper, presentation and proceedings.
- Spencer, J. (2004). A call for studying reorganizations at the micro-level. Emerging Issues in Business & Technology Annual Conference. Paper, presentation and proceedings.
- Spencer, J. (2004). Should a price change be handled as a new product introduction? Emerging Issues in Business & Technology Annual Conference. Paper, presentation and proceedings.
- Bauer, J. & Spencer, J. (2003). Role ambiguity and role clarity: a comparison of attitudes in Germany and the United States. Presented at and published by Midwest Academy of Management 2003 Annual Conference. Paper, presentation and proceedings.
- Spencer, J. Witzig, L., McMahon, D., Myers, K. (2021). Salesperson Adoption of LinkedIn as a Sales Force Automation / CRM Tool: Four Organizational Cultural Dependencies. Journal of Business and Industrial Marketing. (Final Development)
- McMahon, D., Spencer, J., Witzig, L. (2022). A Post-COVID Strategy for Event Planners. Event Management. A Post-COVID Strategy for Event Planners: Ingenta Connect Fast Track Article
- Witzig, L. & Spencer, J. (2021). Major Traditional Universities Selling On-Line Programs via Social Media: Brand Extension Or Product Attribute Strategy. Journal of Marketing for Higher Education.
- Witzig, L., Spencer, J., & Myers, K. (2017). Social media: Online versus traditional universities and developing communities?. Journal of Higher Education Theory and Practice, 17(6), 39-52.
- Spencer, J., Muchnick, M. and Pace, L. (2015). Should we undo the Flat Organization: Accommodating Needy Millennial Generation Workers? European Journal of Contemporary Economics and Management
- Witzig, L., Spencer, J., and Galvin, M. (2012). Organizations’ Use of LinkedIn: An Analysis of Nonprofits, Large Corporations, and Small Businesses. The Marketing Management Journal, 22(1), 113-121.
- Spencer, J. & Klocinski, J. (2010). High technology product success: The critical mass dependency. Journal of Global Business and Technology (ISSN 1553-5495) 6(1), 28-40.
- Spencer, J. (2007) A call for studying reorganizations at the micro-level. Journal of Organizational Culture, Communications and Conflict 11(2), 15-28.
- Spencer, J. (2005). Should a price change be handled as a new product introduction? The hidden costs (considerations) of implementing a price change.Services Marketing Quarterly 27(2), 51-64.
- Masters, P. & Spencer, J. (1997). It’s just another new kid in town: PCS, which carries a lot of hype, doesn’t offer any services that are not available today.
- Perspectives: 5(1) 25-ff.