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AU Trojan

The Anderson University Brand

Staying TrueToAU with Our Story and Our Identity

In every interaction with community—locally, regionally and globally—the vision statement of Anderson University should be the guide. Whether as simple as a casual interaction with a neighbor, or as intentional as advertising, communication and marketing initiatives, AU’s identity is rooted in these God-ordained values.

University Vision Statement 
For God and humanity, Anderson University seeks to be an innovative, entrepreneurial, premier comprehensive university where liberal arts, professional studies, and graduate studies thrive within an uplifting, welcoming, and distinctively Christian community of diverse faculty, staff and students 
dedicated to intellectually rigorous learning, a caring and hospitable campus culture, and personal transformation.

Anderson University is well-respected in our community and among our peers in higher education. A detailed visual identity system—a “brand”—is as vital to our reputation as the excellent academics and missional focus of the AU experience.

Identifying, defining and communicating our brand is the purpose of this site:

TruetoAU: Anderson University’s Style Guide. Adherence to these guidelines should engender no less respect than the values on which Anderson University was founded, exists and grows. Indeed, it was those values that inspired its contents, from the look and feel of the AU logo, to the meaning of the “Knowledge for your Journey” tagline and AU’s traditional colors.

That’s what we mean by “Staying TrueToAU with Our Story and Our Identity.” This website is the guide on how that noble cause is accomplished.