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College of Business
Master of Business Administration (MBA), Digital Marketing & Online Media
Admission Resources
Program Overview
The Master of Business Administration: Digital Marketing and Online Media concentration is a comprehensive program designed to help you advance your career by developing state-of-the-art business strategies needed to lead organizations. The program will equip you to become a marketing leader in the digital realm, giving you a thorough introduction to digital analytics, social media platforms, creative content, lead nurturing, automated systems and digital advertising. This unique program emphasizes an integration of business disciplines within a Christian framework. This MBA is made for the working professional, so you can conveniently obtain your 45-credit hour degree online or in the classroom.
In addition to the MBA core, you will also take the following three concentration courses:Strategic AdvertisingProvides an executive understanding of how to conduct advertising campaigns for companies through the digital realm, including advanced strategies such as re-targeting, analytic analysis, frequency, and ROI improvement.Strategic Digital MarketingReviews tools and techniques to develop effective marketing strategies via digital formats, including digital video, podcasts, mobile apps, and social media. It seeks to provide expertise in content strategy, creative development, engagement optimization, and metric analysis.Marketing Analytics and Customer BehaviorThis course enables students to apply statistical tools to understand customer motivation while developing advanced marketing strategies to meet their needs. Key issues include campaign development, CRM systems, consumer data analysis, and buyer personas.
The Digital Marketing and Online Media concentration covers all aspects of business success needed to advance in both the marketing and digital media industries. You can pursue a career in social media management, digital strategy, content creation, and campaign management. This MBA is also ideal for professionals who want to be an executive, C-suite official, or entrepreneur. An MBA at Anderson University can help increase your salary by $5,000 to $20,000 annually, and is regionally and ACBSP accredited.
Program at a Glance
Total Credit Hours
45
Program Type: MBA
I-20 Approved: No
I-17 Approved: No
Details
Program Director: Dr. Jeff Moore
Class Format: Online
Program Duration: 18 Months (online only) | 24 Months (hybrid and online Marketing courses)*The duration of this program does not include adding foundation courses. The duration of the online only track is based on a student starting with a 3.0 and being approved to double up on courses.
Start Date: Fall: August & October | Spring: January & March | Summer: May & June
Admission Requirements
- Previous Degree Required
A bachelor’s degree is required to enroll in this program.
- Transcript Required
Official undergraduate transcripts will need to be submitted as part of the application process for this program.
- Accreditation Information
- Additional Admission Requirements
- Application Deadline
The application deadline is two (2) weeks before a term start date.
Career Outcomes
Related Programs
Why AU?
Professors at Anderson University are highly experienced, with many having served as VP Executives for leading corporations. You’ll enjoy a low student-faculty ratio, giving you more personalized attention from professors who won’t leave you to fend for yourself. Even in online classes, our professors still enjoy interacting on a personal level.
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