The Kim S. Miller Family Enterprise Institute of South Carolina (FEISC) is thrilled to announce the addition of Mast General Store as its newest member. The FEISC, which is part of the College of Business at Anderson University, is dedicated to supporting family-owned businesses through education, resources and networking opportunities. The institute aims to foster the growth and sustainability of family enterprises ensuring their success for future generations.
With a rich history dating back to 1883 in Valle Crucis, North Carolina, Mast General Store is a beloved staple in the retail industry. It is well known for its commitment to quality, community, customer service and its unique blend of merchandise, including outdoor gear, apparel and old-fashioned candies.
The family-employee owned company has since grown into a family of stores that retain the charm and feel of an old-fashioned general store. With a focus on community involvement and customer satisfaction, Mast General Store has become a cherished destination for shoppers throughout the Southeast.
The company’s dedication to preserving the past while innovating for the future makes it a perfect fit for the FEISC’s mission of supporting and nurturing family-owned businesses. Lisa Cooper, president of Mast General Store, expressed her enthusiasm for joining the institute, stating, “We are honored to become a part of the Kim S. Miller Family Enterprise Institute of South Carolina. Our roots run deep in the tradition of family-owned business, and we are excited to collaborate with other like-minded enterprises to foster growth, share knowledge, and uphold the values that have guided us for over a century.”
Brad Bechtold, executive director of the FEISC, extended a warm welcome to Mast General Store. “We are delighted to welcome Mast General Store into our community. Their longstanding commitment to family values and community engagement aligns perfectly with our institute’s goals. We look forward to the insights and contributions they will bring to our collective efforts in supporting family businesses across the region. The Kim S. Miller Family Enterprise Institute of South Carolina continues to serve as a beacon for family businesses, providing resources, education, and a network of support to ensure their continued success and legacy. The addition of Mast General Store enriches this community, promising new opportunities for collaboration and growth.”
