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College of Business

Master of Business Administration (MBA), Digital Marketing & Online Media

Program Overview

The Master of Business Administration: Digital Marketing and Online Media concentration is a comprehensive program designed to help you advance your career by developing state-of-the-art business strategies needed to lead organizations. The program will equip you to become a marketing leader in the digital realm, giving you a thorough introduction to digital analytics, social media platforms, creative content, lead nurturing, automated systems and digital advertising. This unique program emphasizes an integration of business disciplines within a Christian framework. This MBA is made for the working professional, so you can conveniently obtain your 45-credit hour degree online or in the classroom.

Admission Resources

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Program at a
Glance

TOTAL CREDIT HOURS

DETAILS

45
Total Credit Hours: 45
Program Type: MBA
Location: Hybrid, Online
Time to Complete: 18 Months (online only) | 24 Months (hybrid and online Marketing courses) *The duration of this program does not include adding foundation courses. The duration of the online only track is based on a student starting with a 3.0 and being approved to double up on courses.
Start Date: Fall: August & October | Spring: January & March | Summer: May & June
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Why AU?

Ready for the next chapter in your academic, professional, and spiritual life? Whether you are graduating high school or pursuing a master’s or doctorate degree, we invite you to be a part of one of the top regional universities in the South (U.S. News & World Report). Come discover why the Institutional Research & Evaluation, Inc. identified Anderson University as one of the top-ranked, most affordable colleges in the country. Take the next step in your journey of academic excellence today.
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The Knowledge You Will Gain

In addition to the MBA core, you will also take the following three concentration courses: Strategic Advertising Provides an executive understanding of how to conduct advertising campaigns for companies through the digital realm, including advanced strategies such as re-targeting, analytic analysis, frequency, and ROI improvement. Strategic Digital Marketing Reviews tools and techniques to develop effective marketing strategies via digital formats, including digital video, podcasts, mobile apps, and social media. It seeks to provide expertise in content strategy, creative development, engagement optimization, and metric analysis. Marketing Analytics and Customer Behavior This course enables students to apply statistical tools to understand customer motivation while developing advanced marketing strategies to meet their needs. Key issues include campaign development, CRM systems, consumer data analysis, and buyer personas.

Career Outlook

The Digital Marketing and Online Media concentration covers all aspects of business success needed to advance in both the marketing and digital media industries. You can pursue a career in social media management, digital strategy, content creation, and campaign management. This MBA is also ideal for professionals who want to be an executive, C-suite official, or entrepreneur. An MBA at Anderson University can help increase your salary by $5,000 to $20,000 annually, and is regionally and ACBSP accredited.

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Knowledge You’ll Gain

In addition to the MBA core, you will also take the following three concentration courses: Strategic Advertising Provides an executive understanding of how to conduct advertising campaigns for companies through the digital realm, including advanced strategies such as re-targeting, analytic analysis, frequency, and ROI improvement. Strategic Digital Marketing Reviews tools and techniques to develop effective marketing strategies via digital formats, including digital video, podcasts, mobile apps, and social media. It seeks to provide expertise in content strategy, creative development, engagement optimization, and metric analysis. Marketing Analytics and Customer Behavior This course enables students to apply statistical tools to understand customer motivation while developing advanced marketing strategies to meet their needs. Key issues include campaign development, CRM systems, consumer data analysis, and buyer personas.

Career Outlook

The Digital Marketing and Online Media concentration covers all aspects of business success needed to advance in both the marketing and digital media industries. You can pursue a career in social media management, digital strategy, content creation, and campaign management. This MBA is also ideal for professionals who want to be an executive, C-suite official, or entrepreneur. An MBA at Anderson University can help increase your salary by $5,000 to $20,000 annually, and is regionally and ACBSP accredited.

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Anderson University is a national leader in higher education in its use of technology to support and enhance all aspects of its core function—teaching and learning, which has led to the institution being recognized as an Apple Distinguished School since 2014. Through Anderson’s Digital Learning Initiative, Anderson has provided all of its residential undergraduate students and select graduate program students with an iPad Air and Apple Pencil. The mission of transforming learning experiences and preparing students to serve their communities and careers in the twenty-first century is enhanced through mobile devices developed by Apple.

Admission Requirements

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Previous Degree Required

A bachelor’s degree is required to enroll in this program.

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Transcript Requirements

Official undergraduate transcripts will need to be submitted as part of the application process for this program.

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Application Deadline

The application deadline is two (2) weeks before a term start date.

More Information

I-20 Approved: No
I-17 Approved: No
Program Director:
Dr. Jeff Moore
Breakdown of Credit Hours:
36 Credit Hours – Business Administration Major Core Requirements | 9 Credit Hours – Digital Marketing and Online Media Concentration Requirements
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Alumni Spotlight

Visit the AU NETWORK and meet more alumni in their Journey of Significance.

Sara Cantrell
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Sara Cantrell has always loved art and wanted to help others.
Sara Cantrell
'18
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Bates Whitaker
CAS
As communications manager for the North Carolina Wildlife Federation, Bates Whitaker gets to combine his love of the outdoors with his passion for storytelling.
Bates Whitaker
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Sarah Brendle
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Sarah Brendle knows how important it is to be a light in the lives of her patients who are dealing with cancer.
Sarah Brendle
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Cox Justus
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Justus Cox, director of Young Brothers Academy in Greenville, is dedicated to helping young men reach their fullest potential.
Justus Cox
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Adam Gibbs
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As Media and Communications Director at Concord Baptist Church, Anderson University graduate Adam Gibbs manages the technology that supports Christian ministry.
Adam Gibbs
'20
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Lawyer Maris
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For this AU graduate , an English Degree proved to be versatile.
Maris Lawyer
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Nick Bethea
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Nick Bethea discovered a theology program with a solid biblical foundation that has helped equip him as he serves at Cross Church, a growing congregation in Northwest Arkansas.
Nick Bethea
'15
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Jared Back
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Business graduate Jared Back learned lots of valuable lessons about both business and people skills from Anderson University.
Jared Back
'21
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Caroline Hopper
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For Graphic Design Graduate Caroline Hopper, what began as an internship morphed into a rewarding career with The Walt Disney Company.
Caroline Hopper
'17
South Carolina School of the Arts
Andy OBrien
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Since graduating from the Anderson University College of Business, Andy O’Brien has practiced accounting in several different types of settings, from small firm to manufacturer.
Andy O’Brien
'10
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Gary and Apryl Bailey
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Gary and Apryl Bailey, graduates of the Anderson University College of Business, purchased a dilapidated building and transformed it into an award-winning downtown destination.
Gary and Apryl Bailey
'00, '01
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Courtney Wright
CAS, COB
After obtaining her undergraduate degree from Anderson University, Courtney Wright joined the staff of Bon Secours St. Francis Health System.
Courtney Wright
'10,'16
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We're Here to Help!

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