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College of Business
Master of Business Administration (MBA), Digital Marketing & Online Media
Program Overview
The Master of Business Administration: Digital Marketing and Online Media concentration is a comprehensive program designed to help you advance your career by developing state-of-the-art business strategies needed to lead organizations. The program will equip you to become a marketing leader in the digital realm, giving you a thorough introduction to digital analytics, social media platforms, creative content, lead nurturing, automated systems and digital advertising. This unique program emphasizes an integration of business disciplines within a Christian framework. This MBA is made for the working professional, so you can conveniently obtain your 45-credit hour degree online or in the classroom.
Program at a
Glance
TOTAL CREDIT HOURS
45
DETAILS
Total Credit Hours: 45
Program Type: MBA
Location: Online | Hybrid (UCG Campus): Monday or Tuesday 5:30-9:30 pm. Two (2) online only concentration classes offered in the spring, and two (2) in the fall. Students choose 2 of 4 concentration courses after completing BUS 555.
Time to Complete: 18 Months (online only) | 24 Months (hybrid and online Marketing courses)*The duration of this program does not include adding foundation courses. The duration of the online only track is based on a student starting with a 3.0 and being approved to double up on courses.
Start Date: Fall: August & October | Spring: January & March | Summer: May & June
Why AU?
Ready for the next chapter in your academic, professional, and spiritual life? Whether you are graduating high school or pursuing a master’s or doctorate degree, we invite you to be a part of one of the top regional universities in the South (U.S. News & World Report). Come discover why the Institutional Research & Evaluation, Inc. identified Anderson University as one of the top-ranked, most affordable colleges in the country. Take the next step in your journey of academic excellence today.
The Knowledge You Will Gain
Career Outlook
The Digital Marketing and Online Media concentration covers all aspects of business success needed to advance in both the marketing and digital media industries. You can pursue a career in social media management, digital strategy, content creation, and campaign management. This MBA is also ideal for professionals who want to be an executive, C-suite official, or entrepreneur. An MBA at Anderson University can help increase your salary by $5,000 to $20,000 annually, and is regionally and ACBSP accredited.
Knowledge You’ll Gain
Career Outlook
The Digital Marketing and Online Media concentration covers all aspects of business success needed to advance in both the marketing and digital media industries. You can pursue a career in social media management, digital strategy, content creation, and campaign management. This MBA is also ideal for professionals who want to be an executive, C-suite official, or entrepreneur. An MBA at Anderson University can help increase your salary by $5,000 to $20,000 annually, and is regionally and ACBSP accredited.
Anderson University is a national leader in higher education in its use of technology to support and enhance all aspects of its core function—teaching and learning, which has led to the institution being recognized as an Apple Distinguished School since 2014. Through Anderson’s Digital Learning Initiative, Anderson has provided all of its residential undergraduate students and select graduate program students with an iPad Air and Apple Pencil. The mission of transforming learning experiences and preparing students to serve their communities and careers in the twenty-first century is enhanced through mobile devices developed by Apple.
Admission Requirements
: :
Previous Degree Required
A bachelor’s degree is required to enroll in this program.: :
Transcript Requirements
Official undergraduate transcripts will need to be submitted as part of the application process for this program.: :
: :
Application Deadline
The application deadline is two (2) weeks before a term start date.More Information
I-20 Approved: No
I-17 Approved: No
Program Director:
Dr. Jeff Moore
Dr. Jeff Moore
Breakdown of Credit Hours:
36 Credit Hours – Business Administration Major Core Requirements | 9 Credit Hours – Digital Marketing and Online Media Concentration Requirements
36 Credit Hours – Business Administration Major Core Requirements | 9 Credit Hours – Digital Marketing and Online Media Concentration Requirements
Alumni Spotlight
Visit the AU NETWORK and meet more alumni in their Journey of Significance.
COB
Anderson University graduate Nakia Davis has spent close to three decades in community banking.
C. Nakia Davis
'00
College of Business
COE
Leonard Galloway, human resources director for Anderson School District 5, is committed to his hometown.
Leonard Galloway
'04
College of Education
COE
Caroline Waldrop Blevins says the students she teaches bring her joy.
Caroline Waldrop Blevins
'21
College of Education
SCSA
Sara Cantrell has always loved art and wanted to help others.
Sara Cantrell
'18
South Carolina School of the Arts
CAS
As communications manager for the North Carolina Wildlife Federation, Bates Whitaker gets to combine his love of the outdoors with his passion for storytelling.
Bates Whitaker
'21
College of Arts and Sciences
CAS
Sarah Brendle knows how important it is to be a light in the lives of her patients who are dealing with cancer.
Sarah Brendle
'10
College of Arts and Sciences
COE
Justus Cox, director of Young Brothers Academy in Greenville, is dedicated to helping young men reach their fullest potential.
Justus Cox
'16
College of Education
CCS
As Media and Communications Director at Concord Baptist Church, Anderson University graduate Adam Gibbs manages the technology that supports Christian ministry.
Adam Gibbs
'20
College of Christian Studies
CAS
For this AU graduate , an English Degree proved to be versatile.
Maris Lawyer
'17
College of Arts and Sciences
CCS
Nick Bethea discovered a theology program with a solid biblical foundation that has helped equip him as he serves at Cross Church, a growing congregation in Northwest Arkansas.
Nick Bethea
'15
College of Christian Studies
COB
Business graduate Jared Back learned lots of valuable lessons about both business and people skills from Anderson University.
Jared Back
'21
College of Business
SCSA
For Graphic Design Graduate Caroline Hopper, what began as an internship morphed into a rewarding career with The Walt Disney Company.
Caroline Hopper
'17
South Carolina School of the Arts
Got Questions? We're Here to Help!
Got Questions?
We're Here to Help!
Hey there! If you’re curious about something or just want a bit more info, don’t be shy! Fill out the form below and our admission team will be in contact with you soon.
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