A new magazine coming out this month will plug its readers into everything that makes Anderson eclectic and electric.
That’s what two Anderson University Graphic Design graduates, Caryn Scheving and Noah Taylor, plan to deliver with each issue of Anderson Current. With its clean, eye-catching layout, Anderson Current is geared towards a target demographic of young professionals and college students.
According to Scheving, the idea for a print magazine started in August 2020.
“We built an online platform and started posting things online and on social media to build a following in hopes we could have more of an audience when we went to print,” Scheving said. “It caught on like wildfire.”
Reaching 500 followers on Instagram within the first two weeks gave Scheving and Taylor the confidence to move forward with a printed product. The magazine, which will publish every other month beginning in January, will spotlight small businesses and products that can only be found at small businesses. It will also cover the arts around Anderson and promote local happenings through its calendar.
Having both an online and print presence, Anderson Current includes an online events calendar and features a continuous feed of recent stories. Scheving said that as magazine issues come out, the digital content will augment the print product, giving readers an online option to dig deeper into a story they like.
Scheving and Taylor have been a part of Anderson’s business community as owners of Lunchbox Creative, a full-service marketing and branding agency they established in 2018. Both feel that the BA in Graphic Design program at AU prepared them well.
Scheving, who is experienced in the print industry and specializes in layout, appreciates the basic art foundations she received from AU’s Graphic Design program.
“I do a decent amount of illustration for clients, so it was nice to be able to venture into that realm and not feel so divided between art and design,” Scheving said.
“The way we were taught to think was very distinct,” said Taylor, who was encouraged by his professors at AU to put his creativity at the forefront. “If the idea’s there, you can find out how to do it; the idea comes first.”
Anderson Current also features the talents of AU alumni Emma Morris Beaver and Josh Overstreet, as well as the photography of Will Malone.
Copies of Anderson Current will be available at several businesses across Anderson and at AU. For an online version of Anderson Current and details about the magazine, visit www.andersoncurrent.com.