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College of Business
Bachelor of Science in Business (BSB), Marketing
Admission Resources
Program Overview
As a Marketing major, you’ll acquire the experience needed to become a marketing professional who is part of a large marketing and advertising firm, a boutique marketing agency, or a marketing department. You’ll learn strategic innovation to identify key trends in the market and digital media strategies to help increase consumer engagement and brand awareness. This program can lead to a career as an advertising manager, marketing manager, social media manager, or digital marketing analyst.
You’ll learn strategic innovation to identify key trends in the market that will help you determine how to develop new products. You’ll learn digital media strategies to help increase consumer engagement and brand awareness. And you’ll apply these skills to products as you design a live, interactive marketing campaign for a business that you are assigned to.The study of marketing is a great choice for students who desire to be involved with customer-facing activities that help position organizations for success. Specific areas of study include professional sales, advertising, market research, consumer behavior, negotiation skills, digital and social media marketing, and new product development. As well, students will learn how marketing professionals help set the vision of a firm through the establishment of strategic initiatives that improve customer relationships and overall organizational effectiveness.
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Program at a Glance
Total Credit Hours
128
Program Type: BSB
I-20 Approved: Yes
I-17 Approved: No
Details
Class Format: Seated (Main Campus)
Program Duration: 4 Years (8 Semesters)
Start Date: Fall: August | Spring: January
Admission Requirements
- Previous Degree Required
No previous degree is required to enroll in this program.
- Transcript Required
Official high school or GED transcripts will need to be submitted as part of the application process for this program. Transfer students must submit official transcripts from their previous school.
Official high school or GED transcripts will need to be submitted as part of the application process for this program. Transfer students must submit official transcripts from their previous school.
- Additional Admission Requirements
Two essays (prompts) or official SAT, ACT, or CLT scores are required during the application process.
- Application Deadline
Anderson University has a rolling admission process (students are notified when the are accepted whenever that is during the year) but students are encouraged to apply by the following dates: December 1st for the best scholarship consideration and no later than July 1st to begin in the fall semester.
Career Outcomes
*Salary estimates are sourced from Lightcast.
Related Programs
Why AU?
Professors at Anderson University are highly experienced, with many having served as VP Executives for leading corporations. You’ll enjoy a low student-faculty ratio, giving you more personalized attention from professors who won’t leave you to fend for yourself. Even in online classes, our professors still enjoy interacting on a personal level.
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