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College of Business
Bachelor of Science in Business (BSB), Marketing
Program Overview
As a Marketing major, you’ll acquire the experience needed to become a marketing professional who is part of a large marketing and advertising firm, a boutique marketing agency, or a marketing department. You’ll learn strategic innovation to identify key trends in the market and digital media strategies to help increase consumer engagement and brand awareness. This program can lead to a career as an advertising manager, marketing manager, social media manager, or digital marketing analyst.
Program at a
Glance
TOTAL CREDIT HOURS
128
DETAILS
Total Credit Hours: 128
Program Type: BSB
Location: Seated (Main Campus)
Time to Complete: 4 Years (8 Semesters)
Start Date: Fall: August | Spring: January
Why AU?
Ready for the next chapter in your academic, professional, and spiritual life? Whether you are graduating high school or pursuing a master’s or doctorate degree, we invite you to be a part of one of the top regional universities in the South (U.S. News & World Report). Come discover why the Institutional Research & Evaluation, Inc. identified Anderson University as one of the top-ranked, most affordable colleges in the country. Take the next step in your journey of academic excellence today.
The Knowledge You Will Gain
Knowledge You’ll Gain
Anderson University is a national leader in higher education in its use of technology to support and enhance all aspects of its core function—teaching and learning, which has led to the institution being recognized as an Apple Distinguished School since 2014. Through Anderson’s Digital Learning Initiative, Anderson has provided all of its residential undergraduate students and select graduate program students with an iPad Air and Apple Pencil. The mission of transforming learning experiences and preparing students to serve their communities and careers in the twenty-first century is enhanced through mobile devices developed by Apple.
Admission Requirements
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Previous Degree Required
No previous degree is required to enroll in this program.: :
Transcript Requirements
Official high school or GED transcripts will need to be submitted as part of the application process for this program. Transfer students must submit official transcripts from their previous school.: :
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Application Deadline
Anderson University has a rolling admission process (students are notified when the are accepted whenever that is during the year) but students are encouraged to apply by the following dates: December 1st for the best scholarship consideration and no later than July 1st to begin in the fall semester.More Information
I-20 Approved: Yes
I-17 Approved: No
Breakdown of Credit Hours:
41 Credit Hours – University Core Requirements | 40 Credit Hours – Business Core Requirements | 15 Credit Hours – Marketing Major Requirements | 6 Credit Hours – Marketing Major Electives | 3 Credit Hours Cognate Course Requirements | 23 Credit Hours – General Electives
41 Credit Hours – University Core Requirements | 40 Credit Hours – Business Core Requirements | 15 Credit Hours – Marketing Major Requirements | 6 Credit Hours – Marketing Major Electives | 3 Credit Hours Cognate Course Requirements | 23 Credit Hours – General Electives
Alumni Spotlight
Visit the AU NETWORK and meet more alumni in their Journey of Significance.
SCSA
Music is not only a passion for Georgie Kelley, but it has also become an avenue for her to help others improve the quality of their lives. As a musical therapist, Kelley works with a variety of individuals, from students in her local school district to clients in her private practice.
Georgie Kelley
'21
South Carolina School of the Arts
CYB
Zach Seiter is on the front lines of digital defense for a large Upstate South Carolina utility.
Zachary Seiter
'23
Center for Cybersecurity
CLO
Dr. Jenny Broaddus has spent more than two decades in professional counseling. Her passion is helping leaders be at their best professionally and in other ways.
Jenny Broaddus, Ph.D.
'24
Center for Leadership and Organization
CLO
Dr. Jeremy Fishman found the Ph.D. in Leadership program at Anderson University a great fit for his unique aspirations.
Jeremy Fishman, Ph.D.
'24
Center for Leadership and Organizations
CLO
Although Dr. Bettye Smith’s background is in engineering, she has developed a passion for leadership development.
Bettye Smith, Ph.D.
'24
Center for Leadership and Organizations
CLO
When Dr. Kimberly Singleton was looking to advance professionally, she found that the Ph.D. in Leadership from Anderson University had everything she needed.
Kimberly M. Stapleton, PhD, CFEI®
'24
Center for Leadership and Organizations
SCSA
Ashley Stone Ozmint has always been drawn to art.
Ashley Stone Ozmint
'20
South Carolina School of the Arts
COB
Anderson University graduate Nakia Davis has spent close to three decades in community banking.
C. Nakia Davis
'00
College of Business
COE
Leonard Galloway, human resources director for Anderson School District 5, is committed to his hometown.
Leonard Galloway
'04
College of Education
COE
Caroline Waldrop Blevins says the students she teaches bring her joy.
Caroline Waldrop Blevins
'21
College of Education
SCSA
Sara Cantrell has always loved art and wanted to help others.
Sara Cantrell
'18
South Carolina School of the Arts
CAS
As communications manager for the North Carolina Wildlife Federation, Bates Whitaker gets to combine his love of the outdoors with his passion for storytelling.
Bates Whitaker
'21
College of Arts and Sciences
Got Questions? We're Here to Help!
Got Questions?
We're Here to Help!
Hey there! If you’re curious about something or just want a bit more info, don’t be shy! Fill out the form below and our admission team will be in contact with you soon.
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