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AU News

College of Business Students Participate in Sales Competition

20250103
NISC AU Team
Traveling to NISC (Northeast Inter-Collegiate Sales Competition) from left were Micah Arthur, Taylor Smerkol, Abigail Christy, Evan Miller, and Dr. Bruce Morgan, advance sales class professor in the AU College of Business.

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Students from the Anderson University College of Business traveled to the NISC (Northeast Inter-Collegiate Sales Competition) hosted by Bryant University in Smithfield Rhode Island November 8 and 9.   

NISC was a two-day event of competitions, workshops, a career fair and a networking party. The AU students were among more than 300 students from 60 colleges from across the U.S., Canada and Europe competing for a $1,000 prize. All were students in the MKT 399 Advanced Sales Class. They won an in-class competition to earn the right to represent AU at their first ever sales competition. 

According to Dr. Bruce Morgan, advance sales class professor in the AU College of Business, the inaugural meeting of the new AU Sales Club is planned for January 27, 2025. The AU Sales Club is open to students of any major with an interest in sales. 

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Executive Director for Public Relations