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Joe Spencer
College of Business
College of Business
Professor of Marketing
jspencer@andersonuniversity.edu
(864) 353-9197
Vandiver 307
Academic Background
Dr. Spencer has enjoyed a varied career. Following his MBA he ran a food processing company and then had a career in telecommunications. While at AT&T he was a lead negotiator managing $2.5 Billion in AT&T expense and then was a product developer. Moving to BellSouth he took over a $50 Million product and 3 years later the product was delivering around $400 Million in revenue.
He then became the V.P. of New Product Development and Marketing at CenturyTel (now Lumen) (the largest independent telephone company in the US). Revenue grew to $4.3 B
BA in Economics, Baylor University
MDiv, Temple Baptist Seminary
MBA, Vanderbilt University
MS in Telecommunications, University of Colorado
DBA, University of Argosy-Sarasota
Fast Facts
The freedom to integrate Christianity into marketing discussions provides myself and students a unique learning environment.
I was a marketing executive in the telecommunications arena prior to AU
Working with a tremendous team of professors and helping students get ready to work has been a joy for 20 years
Market Strategy and Internet based business and Advertising
- Whitaker, S., Calise, G., Spencer, J. (2023). Generation Z Attitudes Toward Used Car Automobile Purchasing Options. Marketing Management Association National Conference. Paper and Proceedings.
- Witzig, L. & Spencer, J. (2021) Major Traditional Universities Selling On-Line Programs via Social Media: Is Agenda Setting Afoot? Marketing Management Association Conference. Paper, Presentation and proceedings.
- Whitehead, K., Spencer, J. (2018). Buyer-supplier knowledge transfer capabilities and new product development. 2018 CSCMP Academic Research Symposium (ARS). Poster Presentation and Abstract.
- Witzig, L., Spencer, J., Meyers, K. (2017). Traditional vs. Online Universities: Who Is Using Social Media Marketing? Association of Marketing Theory and Practice 2017 National Conference. Paper, Presentationand proceedings.
- Spencer, J., Witzig, L., J., McMahon, D., Meyers, K. (2016). Sales Force Adoption and Usage of LinkedIn: Four Sales Organization Cultural Dependencies. Society for Marketing Advances, Presentation and proceedings.
- Witzig, L., Spencer, J., Meyers, K. (2016). Online Universities usage of social media for student/alumni bonding. Association of Marketing Theory and Practice2016 National Conference. Paper, Presentation and proceedings.
- Spencer, J., Pace, L., Muchnick, M. (2015). Should We Undo the Flat Organization – Accommodation for the Needy Millennial Generation? Society for the Advancement of Management Annual Conference. Paper, Presentation and proceedings.
- Witzig, L. Spencer, J., McMahon, D., Meyers, K. (2015). Sales Force Adoption and Usage of LinkedIn. Association of Marketing Theory and Practice 2015 National Conference. Paper, Presentation and proceedings.
- Spencer, J. Witzig, L. and Gallegos, M. (2014) Intensity of LinkedIn usage by firms to promote Business to Professional Interactions. American Marketing Association Winter Educator’s Conference Paper, presentation and proceedings.
- Spencer, J. Witzig, L. and Maki, N. (2014). Intensity of LinkedIn Usage by “Truly Small” Firms to Promote Business-to-Professional Interactions. Association of Marketing Theory and Practice. Annual Conference. Paper, Presentation and proceedings.
- Ressler, J., Malone, J. and Spencer, J. (2013) Warmth and competence as drivers of alumni loyalty and giving in higher education. 3rd International Consumer Brand Relationship Colloquium. Paper, presentation and proceedings.
- Spencer, J., Witzig, L., and Gallegos, M. (2013). A Calculated Model of LinkedIn Feature Usage Across Organizational Types: Large, Small, and Non-profits. Association of Marketing Theory and Practice. Annual Conference. Paper, Presentation and proceedings. Awarded Best in Track.
- Witzig, L. Spencer, J. & Galvin, E. (2012). Linked-in as a social media tool: Large Small and Nonprofit usage. Association of Marketing Theory and Practice. Annual Conference. Paper, presentation and proceedings.
- Ressler, J., Abratt, R. and Spencer, J. (2012). Brand Reputation Building at Universities: Students Attitudes, Beliefs and Intention to Enroll,” Consumer Brand Relationships Conference, Poster session.
- Spencer, J. (2011). Using Real Life Business Projects (RLBP) to improve student learning. CBFA (Christian Business Faculty Association) Annual Conference.Presentation and proceedings. Award for Presentation.
- Starcher, K., Spencer, J., Dupree, J. & White, D. (2010) Use of Simulations in Teaching Marketing. Christian Business Faculty Association National Conference.
- Spencer, J. & Klocinski, J. (2008). High technology product success: The critical mass dependency. Society for Advancement of Management 2008 International Business Conference. Paper, presentation and proceedings.
- Spencer, J. Laing, W. Rollins, G. (2006). The lost purposes of business. CBFA (Christian Business Faculty Association) Annual Conference. Paper, presentationand proceedings.
- Spencer, J., Bauer, J. (2005). Using reorganizational events for career enhancement. Emerging Issues in Business & Technology Annual Conference. Paper, presentation and proceedings.
- Spencer, J. (2004). A call for studying reorganizations at the micro-level. Emerging Issues in Business & Technology Annual Conference. Paper, presentation and proceedings.
- Spencer, J. (2004). Should a price change be handled as a new product introduction? Emerging Issues in Business & Technology Annual Conference. Paper, presentation and proceedings.
- Bauer, J. & Spencer, J. (2003). Role ambiguity and role clarity: a comparison of attitudes in Germany and the United States. Presented at and published by Midwest Academy of Management 2003 Annual Conference. Paper, presentation and proceedings.
- Spencer, J. Witzig, L., McMahon, D., Myers, K. (2021). Salesperson Adoption of LinkedIn as a Sales Force Automation / CRM Tool: Four Organizational Cultural Dependencies. Journal of Business and Industrial Marketing. (Final Development)
- McMahon, D., Spencer, J., Witzig, L. (2022). A Post-COVID Strategy for Event Planners. Event Management. A Post-COVID Strategy for Event Planners: Ingenta Connect Fast Track Article
- Witzig, L. & Spencer, J. (2021). Major Traditional Universities Selling On-Line Programs via Social Media: Brand Extension Or Product Attribute Strategy. Journal of Marketing for Higher Education.
- Witzig, L., Spencer, J., & Myers, K. (2017). Social media: Online versus traditional universities and developing communities?. Journal of Higher Education Theory and Practice, 17(6), 39-52.
- Spencer, J., Muchnick, M. and Pace, L. (2015). Should we undo the Flat Organization: Accommodating Needy Millennial Generation Workers? European Journal of Contemporary Economics and Management
- Witzig, L., Spencer, J., and Galvin, M. (2012). Organizations’ Use of LinkedIn: An Analysis of Nonprofits, Large Corporations, and Small Businesses. The Marketing Management Journal, 22(1), 113-121.
- Spencer, J. & Klocinski, J. (2010). High technology product success: The critical mass dependency. Journal of Global Business and Technology (ISSN 1553-5495) 6(1), 28-40.
- Spencer, J. (2007) A call for studying reorganizations at the micro-level. Journal of Organizational Culture, Communications and Conflict 11(2), 15-28.
- Spencer, J. (2005). Should a price change be handled as a new product introduction? The hidden costs (considerations) of implementing a price change.Services Marketing Quarterly 27(2), 51-64.
- Masters, P. & Spencer, J. (1997). It’s just another new kid in town: PCS, which carries a lot of hype, doesn’t offer any services that are not available today.
- Perspectives: 5(1) 25-ff.
