March 5, 2014
Graphic design students win most of local American Advertising Federation student ADDY awards
As a further testament to Anderson University's outstanding graphic design program, South Carolina School of the Arts graphic design students won 19 of the 26 student awards presented at this year’s AAF (American Advertising Federation)-Greenville Annual American Advertising Awards competition.
The ceremony was held in February. South Carolina School of the Arts graphic design students won eight gold ADDYs, nine silver, and two special judges awards – one for digital design and another for collateral publications.
"In recent years, we've come to expect our students to show extremely well at the local level, and this year was no exception, says Associate Professor of Art Tim Speaker, who teaches in the school's graphic design program. "We're delighted to take 19 of the 26 awards given. It's a tribute to the hard work of our very talented students. We're very blessed."
According to the AAF website, the student American Advertising Awards is sponsored by the AAF and National Ad 2 and occurs in conjunction with the prestigious ADDY awards. Student ADDYs recognize and reward creative excellence by students, and like the professional ADDYS, the student ADDY awards is also a three-tier national competition. Across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition.
Since the introduction of student Addys six years ago, Anderson University has dominated the local competition, including an entire sweep of the awards on one occasion. Additionally, AU designers have won national awards on four occasions and multiple awards twice.