Anderson University Program to Bridge Digital Skills Gap
Anderson University today announced the launch of its online Digital Marketing Science Certificate (DMS) program, in partnership with GreenFig, a market-driven education company that provides universities with turnkey experiential programs in applied business science that upskills adult learners and working professionals.
“We target our professional development offerings to meet the increasingly high-tech needs of today’s organizations,” said Andria Carpenter, director of professional and lifelong learning at Anderson University.“Through our partnership with GreenFig, we are excited to offer working professionals an innovative Digital Marketing Science Certificate.”
At the heart of GreenFig’s pedagogy is a mentored apprenticeship-like experience where students are guided by skilled industry practitioners to solve real-world business challenges for real-world brands. Learners develop a playbook of fully executed projects and gain skills using live-production instances of leading business applications.In the new Digital Marketing Science program offering, learners will be working extensively in three technologies: Google Analytics, Google Ads,and HubSpot.
The demand for digital marketing skills has doubled, according to a recent study by Burning Glass Technologies, but almost half of U.S. employers say they are unable to find the skilled people they need to compete.
“As our economy becomes progressively data-driven, preparing today’s workforce to meet these demands is one of the most pressing issues institutions face,” said Sara Leoni, CEO of GreenFig. “Adult learners at a rate of 7-to-1 are now required to develop a digital mindset that incorporates universal skills in order to be prepared to use and manage technology that coders and robot-builders have created. We are thrilled to partner with Anderson University and to set working professionals on the path that fosters career mobility.”
Enrollment for the 10-week program at Anderson University is open now and classes will begin monthly on a rolling basis, starting September 8, 2020. For more information or to enroll apply, please visit www.greenfig.com/schools/dms/anderson.
GreenFig is a market-driven education company that provides colleges, universities, and other education-focused organizations with turnkey, experiential learning programs in applied business science and prepares learners for digital-age careers. Delivered online, programs incorporate on-demand learning with live expert-led sessions and mentor-led labs, enabling students to actively engage and apply gained knowledge and skills to solve real-world business problems. Program graduates receive certifications in Applied Business Science and from industry-leading business application software providers that serve workforces today. GreenFig’s university-affiliated program launched in 2018 and since then, hundreds of their graduates have entered or re-entered the workforce with positions at companies ranging from startups to the Fortune 100. Learn more at https://www.greenfig.com.