Augmented Reality

Augmented Reality

Blake Ross, lead front-end developer for Jackson Marketing, Motorsports & Events, shows off an augmented reality app his team has developed to students visiting from the COM 321 Public Relations Writing and Production class. The app allows a potential customer for a product (in this case a truck tire) to see the product on a mobile device as if it is literally in the room. AU students are now learning the basics of mobile app development through a new minor in the Communication Department.

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