Writing - Digital Media

English - Writing and Digital Studies

Contemporary writing encompasses a wide range of communication, multiple media platforms and audiences who are more sophisticated than ever. To be a professional writer in a digital world means you’ll need a keen sense of situational awareness to decipher what to say, how to say it and when. Our English program’s Writing and Digital Studies concentration gives you these competencies. Also, you’ll learn necessary skills beyond writing to help you communicate in a digital world: how to combine writing, images and video and inspire action from your audience.

Program Overview

AU’s English: Writing and Digital Studies concentration will give you a foundation for communication and rhetoric that you can apply across multiple career paths. The 120 credits of coursework include:

  • Visual and Multimedia Design
    To be a writer in front of today’s visually-driven audiences, you’ll need to add visual and multimedia design to your arsenal. This course shows you how you can address public issues through design-based visual communication. If you’re addressing your city’s homeless population through an awareness campaign, this course is where you’ll learn to combine the written word, powerful images and compelling videos to spur people to action.
  • Techniques of Persuasive Writing
    This course spans the complexities of presenting information. Your professor will ask you to create a client project that includes multiple forms of communication: writing, images and video. This project will include essential messaging, user experience assessment and revising your campaign to achieve effective user-centered design. 

Career Outlook

Because your coursework focuses on a broad range of communication techniques and platforms, you’ll leave Anderson with an extensive understanding of the craft and complexity of twenty-first century writing. You’ll have the skill set to succeed in different positions and graduate programs.

Graduates of the Writing and Digital Studies concentration can become public relations coordinators, marketing specialists, video producers, social media coordinators and professional writers. 

Those who already have majors in other subject can add this concentration to their resume to elevate the way they communicate within their organization and with the public. For example, a historian at a museum can use what he or she learns in this program to create compelling public-facing exhibitions.

Recent salaries for the types of positions you can expect with this degree, according to the Bureau of Labor Statistics, include:

  • Art director: $104,590
  • Producers and directors: $89,840
  • Public relations specialists: $68,400
  • Writer/author: $73,090
  • General media and communications positions: $52,430
  • Film and video editors: $86,830