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AU Trojan

Joe Spencer

Professor of Marketing
Academic Background
Bachelor of Arts, Baylor University, Economics
Master of Divinity, Temple Baptist Seminary, Church history
Master of Business Administration, Vanderbilt University, Owen Graduate School, Marketing and Operations Management
Master of Science, University of Colorado, School of Engineering, Telecommunications
Doctor of Business Administration, Argosy University (The University of Sarasota)
Phone Number:
(864) 353-9197
Joe Spencer

What classes do you teach at Anderson


What year did you start teaching at AU


Why teach at AU?

I want to enable young people to be excellent in whatever they do and to do what they do in a Christ-honoring manner.


Woodwork, reading, travel

Notable achievements outside of discipline

Senior telecommunications executive: VP Marketing and New Product Development at CentruyLink

People might be interested to know I...

Was born in a truck. My father delivered me on highway 1 in CA

How would you describe your classes to someone who has never attended one?

Marketing classes are fun and practical. When you finish one of my classes you can do things. You can apply stuff and get a job.


Witzig, L., Spencer, J., and Galvin, M. (2012). Organizations’ Use of LinkedIn: An Analysis of Nonprofits, Large Corporations, and Small Businesses. The Marketing Management Journal, 22(1), 111-119.

Spencer, J. Witzig, L. and Gallegos, M. (2014) Intensity of LinkedIn usage by firms to promote Business to Professional Interactions. American Marketing Association Winter Educator’s Conference Presentation and proceedings.

Spencer, J. Witzig, L. and Maki, N. (2014). Intensity of LinkedIn Usage by “Truly Small” Firms to Promote Business-to-Professional Interactions. Association of Marketing Theory and Practice. Annual Conference. Paper, Presentation and proceedings.

Spencer, J. & Klocinski, J. (2010). High technology product success: The critical mass dependency. Journal of Global Business and Technology (ISSN 1553-5495) 6(1), 28-40.

Spencer, J. (2005). Should a price change be handled as a new product introduction? The hidden costs (considerations) of implementing a price change. Services Marketing Quarterly 27(2), 51-64.