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AU Trojan

Bruce R. Lockhart

Lecturer of Marketing
Academic Background
Bachelor of Science, Clemson University, Ceramic Engineering
Master of Business Administration, Clemson University
Phone Number:
(404) 509-9770
Bruce R. Lockhart

Bruce hopes that sharing his experience as a Christian business executive will help students. “You can be successful in the global marketplace while maintaining your core values and integrity.”

What classes do you teach at Anderson

International Marketing, Marketing Management, Consumer Behavior

What year did you start teaching at AU


Why teach at AU?

I have had the privilege to be associated with some of the faculty at AU for several years and admire their enthusiasm and passion to teach.


Travel, spending time with my wife and daughter

Notable achievements outside of discipline

As president of Ceradyne Thermo Materials, I was blessed to be involved in the establishment of greenfield operations in China, a global distribution network for sales of products into commercial, industrial and military applications, and the acquisition of two companies.

People might be interested to know I...

Have had the opportunity to work in England, France, Germany, Spain, Italy, Norway, Canada, Mexico, China and Singapore while traveling abroad more than 100 times.

How would you describe your classes to someone who has never attended one?

I have been blessed to work in engineering, marketing, operations, and general management in small, medium and large companies. I will try to blend real-world experience with book knowledge to help students get a jumpstart on their own careers.